Our Philosophy. Our Ritual.

We at Ritual believe in creating our own path. We’ve set out to deliver a range of hockey gear that is unique. Our products are designed for individuals who demand function, creativity and sense of style in the products they choose to own.

Our ritual is about thoughtful, purposeful design. We keep our product range limited so we can focus on creating outstanding products. Every product is designed from the ground up to perform a specific function and reflect extensive research and development. We explore the relationship between materials, design, people and hockey. Our expert designers perform a variety of material and design tests resulting in a range of first-class functional products of superior quality & durability that you will appreciate and get the best results with.

Take a look at our products and the chances are one of them was designed to do what you love to do.


Our high quality designer products reflect skillful design, attention to detail and a unique appreciation of functionality – an artful fusion of design and functionality. It is a quality-focused process that cannot be automated meaning that each item is handmade by a team of craftsmen and women. Each hockey stick for example, can involve up to 10 hours of crafting to our specifications.

Those who make our raw materials and the men and women who craft our products are all experts in their field. They take great pride in their work and the quality of what they produce and what we deliver to you.


We have taken no shortcuts in the process so as to ensure our products are constructed using the most superior materials available.

We have created premium quality gear, utilizing materials that last and age well. We don’t mind if our products age gracefully as older gear that still performs its function despite being used extensively is appreciated. That’s not to say we’re not continually seeking out the best technology and materials to create the futures best range – it just means you don’t have to keep replacing damaged gear.

The world’s leading composite material manufacturers supply the Carbon and Kevlar used in our composite hockey sticks. Located in Japan and The Netherlands our suppliers have proud histories in leading the way in composite materials engineering and development and in servicing the aerospace industry.

Our bags are constructed using Korean 1000D Kodra fabric that is well known for its durability and resistance to abrasions, tears and scuffs. All high-stress areas and anchor points are triple-stitched and the bags are lined with high quality 420D Oxford Nylon. That’s why we’re bold enough to offer you a 6 month warranty – we know they’ll last.

Ritual Experts

Nathaniel Nelson | Founder

After graduating university with a science degree, Nat followed his passion for hockey and as a 'self-confessed gear freak' its associated equipment. For the next 15 years Nat worked in management, design and development for leading international hockey brands. This journey has taken Nat from his home town of Melbourne, Australia to India, Pakistan, China, Europe, the Americas and most places in between. With a passion for product design and development, Ritual is the culmination of a lifetime of involvement in hockey.

After graduating university with a science degree, Nat followed his passion for hockey and as a 'self-confessed gear freak' its associated equipment.

James Jeffrey | Luggage & Soft Goods Design

An Aussie who has been in the bag game for over 10 years. He has worked around the world and lived and breathed bags for 3 years in Vietnam. Crumpler, Knomo and Bellroy are all under his belt and he has his own bag and brand development HQ in Torquay.

Raoul Luescher | Composite Materials

Raoul has a long history in elite sports engineering and composite materials for over 20 years. He has been employed by Boeing Aerospace, Defence Department and the Australian Institute of Sport. He has extensive experience in quality control of composites, manufacturing and design. He has worked with national, Olympic and professional athletes in a technology and equipment advisor role & is passionate about sports performance. Raoul works closely with our exclusive German partner - Munich Composites.

Joel Wells | 3D Industrial Design

A Melbourne born and based Product Design Engineer, Joel's passion for innovation in sport followed him into university where he studied Industrial Design at RMIT. Professionally Joel has successfully started a number of design consultancies, with specialties ranging from consumer electronics to furniture, elite sports and medical devices. Over his 12 year career, he has worked locally and internationally for such clients as Nike, Adidas International, Under Armour, Coca-Cola, Hewlett-Packard and Ford, while also lecturing in Product Design Engineering at Swinburne University.

Sabrina Heesh | Marketing & Events

With a degree in Exercise & Sports Science and having undertaken various sports marketing internships Sabbie decided to pursue a career in marketing. Based in the UK Sabbie is a current member of the Great Britain women’s hockey team and is passionate about making a difference.

Pasha Gademan | Sponsorship & European Sales

A man of many talents, Pasha has degrees in journalism, Communication science and is a highly regarded coach. He works closely with Sabbie to manage our team of elite international athletes and oversees European sales. Pasha plays in the Netherlands for the Almeerse hockey club.

Josh Emrich | Graphic Design

Josh is an award-winning graphic designer and illustrator, based in Colorado USA. Through his design agency, the Emrich Office, Josh provides a fresh perspective as an essential member of the Ritual product design team.

Elmar Krop | Photography

Based in Amsterdam, Elmar has an impressive list of clients under his belt. Our elite athletes love working with Elmar and really appreciate his personal care and professional approach. Not to mention his amazing photography skills!

Fran Bacardit & Arnau Vila - Cinematography

Fran & Arnau are our cinematographer and multimedia experts. Working out of their Barcelona studio they have filmed on location from the remotes of South America to cosmopolitan Europe and everywhere in between. Together with their team at Flim Easy, they are highly sought after and leaders in their field.