Our Story

Nat is a self-confessed ‘gear freak’. After graduating university with a science degree, he followed his passion for hockey equipment, working in management, retail, design and development for several leading hockey brands. Nat has dedicated his career to hockey. It’s taken him to all corners of the globe, joining hockey communities and meeting professional gear manufacturers. He is now a leading hockey expert. Ritual is the culmination Nat’s experience, passion and (slight) hockey obsession.

Sabbie is an elite hockey player and (just quietly) goalie for the England women’s national team. She is also our Ritual marketing guru. If you’ve ever contacted us for customer support or sponsorship enquiries, you’ve likely chatted with her. Sabbie studied Exercise & Sports Science at university and quickly found her feet in sports marketing. She’s currently specialising in digital marketing and plotting England’s world hockey domination.

The bag man. James is an Australian who’s been in the bag game for years. He’s lived and worked all over the world, designing supreme-quality bags for Crumpler, Knomo and Bellroy. He runs his own bag and brand development HQ in Torquay, Australia.

Trudi has shaped our brand from day dot. She works closely with Nat on Ritual’s business strategy, product design and overall brand identity. Before getting into the world of competitive hockey, she spent 11 years as Brand Manager for a leading Australian online brand, keeping a sharp eye on the marketing team.

Fran and Arnau are Ritual multimedia experts. They bring the brand to life on film. Working out of their studio in Barcelona, Fran and Arnaud have shot on location pretty much everywhere, from remote South America and industrial USA to sun-soaked European beaches. They also run the cinematography team at Film Easy.

Pasha is a man of many talents. He has degrees in Journalism and Communication Science, and is also highly regarded hockey coach. Pasha works closely with Sabbie to manage our team of international athletes, as well as looking after our European sales. Pasha coaches at Almeerse Hockey Club and is involved with the Dutch men’s international program.

There’s nothing Raoul Luescher doesn’t know about carbon. He’s our composite materials expert, with over 20 years of experience in high-performance engineering. Raoul has worked with Boeing Aerospace, the Australian Defence Department and the Australian Institute of Sport, plus several top Olympic athletes.

If we make hockey players look good, Josh makes us look good. He's our branding and design guru, based in Indiana. We work closely with Josh on all aspects of the Ritual Hockey brand identity.

A Melbourne born and based Product Design Engineer, Joel's passion for innovation in sport followed him into university where he studied Industrial Design at RMIT. Professionally Joel has successfully started a number of design consultancies, with specialties ranging from consumer electronics to furniture, elite sports and medical devices. Over his 12 year career, he has worked locally and internationally for such clients as Nike, Adidas International, Under Armour, Coca-Cola, Hewlett-Packard and Ford, while also lecturing in Product Design Engineering at Swinburne University.

Based in Amsterdam, Elmar has an impressive list of clients under his belt. Our elite athletes love working with Elmar and really appreciate his personal care and professional approach. Not to mention his amazing photography skills!