Video: The Project, featuring Santi Freixa
By Nathaniel Nelson
Filmed on location in Pakistan & Holland. A behind the scenes look at the hand crafting of our sticks.
Our stick production is a quality-focused process that can't be automated. Ritual sticks are handmade by a team of craftsmen & women & can involve up to 10 hours of crafting for each stick! Our goal is to capture the unique skills and level of detail that goes into each stick.
Thanks to Chas and the guys from Betty Wants In Studios and Santi for his cameo appearance.
We hope you enjoy the video.