Athlete: Anna Dessoye

Ritual Experts

Nathaniel Nelson | Founder

After graduating university with a science degree, Nat followed his passion for hockey and as a 'self-confessed gear freak' its associated equipment. For the next 15 years Nat worked in management, design and development for leading international hockey brands. This journey has taken Nat from his home town of Melbourne, Australia to India, Pakistan, China, Europe, the Americas and most places in between. With a passion for product design and development, Ritual is the culmination of a lifetime of involvement in hockey.

After graduating university with a science degree, Nat followed his passion for hockey and as a 'self-confessed gear freak' its associated equipment.

James Jeffrey | Luggage & Soft Goods Design

An Aussie who has been in the bag game for over 10 years. He has worked around the world and lived and breathed bags for 3 years in Vietnam. Crumpler, Knomo and Bellroy are all under his belt and he has his own bag and brand development HQ in Torquay.

Raoul Luescher | Composite Materials

Raoul has a long history in elite sports engineering and composite materials for over 20 years. He has been employed by Boeing Aerospace, Defence Department and the Australian Institute of Sport. He has extensive experience in quality control of composites, manufacturing and design. He has worked with national, Olympic and professional athletes in a technology and equipment advisor role & is passionate about sports performance. Raoul works closely with our exclusive German partner - Munich Composites.

Joel Wells | 3D Industrial Design

A Melbourne born and based Product Design Engineer, Joel's passion for innovation in sport followed him into university where he studied Industrial Design at RMIT. Professionally Joel has successfully started a number of design consultancies, with specialties ranging from consumer electronics to furniture, elite sports and medical devices. Over his 12 year career, he has worked locally and internationally for such clients as Nike, Adidas International, Under Armour, Coca-Cola, Hewlett-Packard and Ford, while also lecturing in Product Design Engineering at Swinburne University.

Sabrina Heesh | Marketing & Events

With a degree in Exercise & Sports Science and having undertaken various sports marketing internships Sabbie decided to pursue a career in marketing. Based in the UK Sabbie is a current member of the Great Britain women’s hockey team and is passionate about making a difference.

Pasha Gademan | Sponsorship & European Sales

A man of many talents, Pasha has degrees in journalism, Communication science and is a highly regarded coach. He works closely with Sabbie to manage our team of elite international athletes and oversees European sales. Pasha plays in the Netherlands for the Almeerse hockey club.

Josh Emrich | Graphic Design

Josh is an award-winning graphic designer and illustrator, based in Colorado USA. Through his design agency, the Emrich Office, Josh provides a fresh perspective as an essential member of the Ritual product design team.

Elmar Krop | Photography

Based in Amsterdam, Elmar has an impressive list of clients under his belt. Our elite athletes love working with Elmar and really appreciate his personal care and professional approach. Not to mention his amazing photography skills!

Fran Bacardit & Arnau Vila - Cinematography

Fran & Arnau are our cinematographer and multimedia experts. Working out of their Barcelona studio they have filmed on location from the remotes of South America to cosmopolitan Europe and everywhere in between. Together with their team at Flim Easy, they are highly sought after and leaders in their field.